Prudential Financial, Inc.
US ˙ NYSE ˙ US7443201022

SecurityPRU / Prudential Financial, Inc.
InstitutionUsca Ria Llc
Latest Disclosed Ownership40,194 shares
Latest Disclosed Value $ 4,119,000
Usca Ria Llc reports 25.37% decrease in ownership of PRU / Prudential Financial, Inc.

On July 28, 2021 - Usca Ria Llc filed a 13F-HR form disclosing ownership of 40,194 shares of Prudential Financial, Inc. (US:PRU) valued at $4,118,679 USD as of June 30, 2021. The entity filed a previous 13F-HR on April 27, 2021 disclosing 53,855 shares of Prudential Financial, Inc.. This represents a change in shares of -25.37% during the quarter. The current value of the position is $4,205,096 USD.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2021-07-28 2021-06-30 13F PRUDENTIAL FINL COM 744320102 40,194 -13,661 -25.37 4,119 -16.04 0.2499
2021-04-27 2021-03-31 13F PRUDENTIAL FINL COM 744320102 53,855 854 1.61 4,906 18.56 0.3225
2021-01-27 2020-12-31 13F PRUDENTIAL FINL COM 744320102 53,001 -563 -1.05 4,138 21.63 0.2905
2020-10-27 2020-09-30 13F PRUDENTIAL FINL COM 744320102 53,564 -4,608 -7.92 3,402 -3.98 0.2667
2020-08-13 2020-06-30 13F PRUDENTIAL FINL COM 744320102 58,172 11,263 24.01 3,543 44.85 0.3134
2020-04-22 2020-03-31 13F/A-2 PRUDENTIAL FINL COM 744320102 46,909 -40,484 -46.32 2,446 -70.14 0.2837
2020-04-22 2020-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 22,442 -24,467 1,170 0.0732
2020-01-27 2019-12-31 13F PRUDENTIAL FINL COM 744320102 87,393 -556 -0.63 8,192 3.55 0.7327
2019-11-07 2019-09-30 13F/A-1 PRUDENTIAL FINL COM 744320102 87,949 -783 -0.88 7,911 -11.73 0.7777
2019-10-31 2019-09-30 13F PRUDENTIAL FINL COM 744320102 87,949 -783 7,911 754,956.0825
2019-08-14 2019-06-30 13F/A-1 PRUDENTIAL FINL COM 744320102 88,732 10,883 13.98 8,962 25.29 0.9097
2019-08-14 2019-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 77,849 1,530 2.00 7,153 14.93 0.7782
2019-05-13 2019-03-31 13F PRUDENTIAL FINL COM 744320102 77,849 1,530 7,153
2019-02-12 2018-12-31 13F PRUDENTIAL FINL COM 744320102 76,319 -17,001 -18.22 6,224 -34.17 0.8281
2018-11-02 2018-09-30 13F PRUDENTIAL FINL COM 744320102 93,320 3,153 3.50 9,455 12.13 0.9630
2018-08-08 2018-06-30 13F PRUDENTIAL FINL COM 744320102 90,167 48,142 114.56 8,432 93.75 0.9056
2018-05-09 2018-03-31 13F PRUDENTIAL FINL COM 744320102 42,025 -5,100 -10.82 4,352 -19.68 0.4794
2018-02-09 2017-12-31 13F PRUDENTIAL FINL COM 744320102 47,125 32,099 213.62 5,418 233.42 0.5980
2017-11-07 2017-09-30 13F PRUDENTIAL FINL COM 744320102 15,026 0 0.00 1,625 0.00 0.2102
2017-08-07 2017-06-30 13F PRUDENTIAL FINL COM 744320102 15,026 2 0.01 1,625 1.37 0.2082
2017-05-01 2017-03-31 13F PRUDENTIAL FINL COM 744320102 15,024 1,131 8.14 1,603 10.86 0.2351
2017-02-09 2016-12-31 13F PRUDENTIAL FINL COM 744320102 13,893 -38,584 -73.53 1,446 -66.25 0.2226
2016-11-15 2016-09-30 13F PRUDENTIAL FINL COM 744320102 52,477 1,117 2.17 4,285 16.95 0.7099
2016-08-13 2016-06-30 13F PRUDENTIAL FINL COM 744320102 51,360 31,779 162.30 3,664 159.12 0.6156
2016-05-23 2016-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 19,581 -3,469 -15.05 1,414 -24.67 0.2565
2016-05-16 2016-03-31 13F PRUDENTIAL FINL COM 744320102 1,414,140 19,581
2016-02-08 2015-12-31 13F PRUDENTIAL FINL COM 744320102 23,050 17,025 282.57 1,877 308.93 0.4055
2015-11-13 2015-09-30 13F PRUDENTIAL FINL COM 744320102 6,025 0 0.00 459 -12.90 0.1152
2015-09-17 2015-06-30 13F/A-1 PRUDENTIAL FINL COM 744320102 6,025 -400 -6.23 527 2.13 0.1397
2015-08-12 2015-06-30 13F PRUDENTIAL FINL COM 744320102 5,910 500
2015-09-17 2015-03-31 13F/A-1 PRUDENTIAL FINL COM 744320102 6,425 -350 -5.17 516 -15.82 0.1383
2015-06-03 2015-03-31 13F PRUDENTIAL FINL COM 744320102 5,910 500
2015-02-11 2014-12-31 13F PRUDENTIAL FINL COM 744320102 6,775 1,200 21.52 613 25.10 0.1693
2014-11-14 2014-09-30 13F PRUDENTIAL FINL COM 744320102 5,575 -335 -5.67 490 -6.67 0.1493
2014-08-28 2014-06-30 13F PRUDENTIAL FINL COM 744320102 5,910 0 0.00 525 5.00 0.1760
2014-05-12 2014-03-31 13F PRUDENTIAL FINL COM 744320102 5,910 5,910 500 0.1796
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.