Alphabet Inc.
CH ˙ SWX ˙ US02079K1079
SecurityCH:GOOG / Alphabet Inc.
InstitutionPDS Planning, Inc
Latest Disclosed Ownership47,173 shares
Latest Disclosed Value $ 13,531,978
PDS Planning, Inc reports 1.57% increase in ownership of GOOG / Alphabet Inc.

On April 21, 2026 - PDS Planning, Inc filed a 13F-HR form disclosing ownership of 47,173 shares of Alphabet Inc. (CH:GOOG) valued at $13,531,978 USD as of March 31, 2026. The entity filed a previous 13F-HR on January 26, 2026 disclosing 46,443 shares of Alphabet Inc.. This represents a change in shares of 1.57% during the quarter.

Institutional Ownership: 13F and NPORT Filings

The Security and Class in the table below are shown exactly as filed by the investor. We do our best to track continuity of investments through acquisitions, and this will be reflected in the table as changes in names. In addition to descriptive data, performance of the investment is shown over time. To calculate quarterly performance, we first calculate cost basis of the shares purchased during the quarter, then use that to calculate gross profit. Quarterly return is Gross Profit / Starting Portfolio value.

Note that cost basis is calculated and stored in thousands, so small quarterly changes in shares frequently result in a cost basis of zero.

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Disclosed Equity Positions (from 13F/NPORT Filings)
File
Date		 Effective
Date		Form Security Class ID Avg Price
Paid (Est)		 Reported
Shares		 ΔShares ΔShares
(%)		 Reported
Value
(x1000)		 ΔValue
(%)		 Alloc
(%)		 ΔAlloc ΔAlloc (%) Cost Basis
(x1000)		 Unrealized
Gain/Loss
(x1000)
2026-04-21 2026-03-31 13F ALPHABET CAP STK CL C 02079K107 47,173 730 1.57 13,532 -7.15 0.8926
2026-01-26 2025-12-31 13F ALPHABET CAP STK CL C 02079K107 46,443 1,359 3.01 14,574 32.72 0.9736
2025-10-21 2025-09-30 13F ALPHABET CAP STK CL C 02079K107 45,084 525 1.18 10,980 38.92 0.7595
2025-07-24 2025-06-30 13F ALPHABET CAP STK CL C 02079K107 44,559 7,831 21.32 7,904 37.77 0.5891
2025-04-24 2025-03-31 13F ALPHABET CAP STK CL C 02079K107 36,728 1,780 5.09 5,738 -13.79 0.4837
2025-02-10 2024-12-31 13F ALPHABET CAP STK CL C 02079K107 34,948 3,447 10.94 6,656 26.38 0.5913
2024-10-30 2024-09-30 13F ALPHABET CAP STK CL C 02079K107 31,501 83 0.26 5,267 -8.61 0.4720
2024-08-08 2024-06-30 13F ALPHABET CAP STK CL C 02079K107 31,418 2,678 9.32 5,763 31.70 0.5814
2024-05-01 2024-03-31 13F ALPHABET CAP STK CL C 02079K107 28,740 656 2.34 4,376 10.56 0.4598
2024-02-01 2023-12-31 13F ALPHABET CAP STK CL C 02079K107 28,084 830 3.05 3,958 10.13 0.4508
2023-10-23 2023-09-30 13F ALPHABET CAP STK CL C 02079K107 27,254 251 0.93 3,593 10.01 0.4649
2023-07-21 2023-06-30 13F ALPHABET CAP STK CL C 02079K107 27,003 2,338 9.48 3,267 27.33 0.4177
2023-05-02 2023-03-31 13F ALPHABET CAP STK CL C 02079K107 24,665 8,001 48.01 2,565 73.55 0.3537
2023-01-27 2022-12-31 13F ALPHABET CAP STK CL C 02079K107 16,664 -570 -3.31 1,479 -10.80 0.2363
2022-11-02 2022-09-30 13F ALPHABET CAP STK CL C 02079K107 17,234 16,313 1,771.23 1,657 -17.77 0.3016
2022-07-15 2022-06-30 13F ALPHABET CAP STK CL C 02079K107 921 124 15.56 2,015 -9.48 0.3647
2022-04-18 2022-03-31 13F ALPHABET CAP STK CL C 02079K107 797 256 47.32 2,226 42.24 0.3917
2022-01-25 2021-12-31 13F ALPHABET CAP STK CL C 02079K107 541 31 6.08 1,565 15.16 0.2994
2021-10-22 2021-09-30 13F ALPHABET CAP STK CL C 02079K107 510 47 10.15 1,359 17.16 0.3136
2021-07-26 2021-06-30 13F ALPHABET CAP STK CL C 02079K107 463 -43 -8.50 1,160 10.79 0.2825
2021-04-20 2021-03-31 13F ALPHABET CAP STK CL C 02079K107 506 36 7.66 1,047 27.22 0.3039
2021-01-21 2020-12-31 13F ALPHABET CAP STK CL C 02079K107 470 31 7.06 823 27.60 0.2825
2020-10-19 2020-09-30 13F ALPHABET CAP STK CL C 02079K107 439 87 24.72 645 29.52 0.2627
2020-08-11 2020-06-30 13F ALPHABET CAP STK CL C 02079K107 352 109 44.86 498 75.97 0.2257
2020-04-20 2020-03-31 13F ALPHABET CAP STK CL C 02079K107 243 243 38.07 283 19.92 0.1806
2018-11-02 2018-09-30 13F ALPHABET CAP STK CL C 02079K107 0 -180 -100.00 0 -100.00
2018-07-26 2018-06-30 13F ALPHABET CAP STK CL C 02079K107 180 180 201 0.1982
Legend
Shares
The total number of shares held by the institution at the end of the reporting period (the effective date). This is provided in the filing.
Value
The total value of the shares as of the effective date. This is provided in the filing.
Avg. Share Price
The weighted average share price of the shares held by the institution. We use FIFO accounting to determine this price
Class
This is the security class as indicated by the filer. There are a variety of values for this field. Common values include "EC" = equity common, "EP" - equity preferred
Allocation (%)
The percent of the institution's portfolio that this position represents. This is provided in NPORT filings. For 13F filings, we calculate it.
Change in Allocation
The change in allocation from the prior reporting period. This is calculated as current allocation - prior allocation.
Change in Allocation (%)
The percent change in allocation from the prior reporting period. This is calculated as (current allocation - prior allocation) / prior allocation.
Cost Basis
The total cost of the shares held. This is calculated as reported shares * avg. share price
Unrealized Gain/Loss
This is the market value of the position as of the effective date minus the cost basis.